The modern world is all about invisible ideas & vibes.
Most prized jobs consist of transforming invisible ideas into bits, bytes, and sharable morsels more than they shape raw materials like wood, steel, or rock.
Even those of us who work in real pigment or chisel rocks succeed more by using better business methods, more powerful software, and social media prowess – all invisible ideas, systems, and data rendered on flickering screens.
Ultimately, it doesn’t matter how calloused or soft our hands are at the end of the day: we’re all getting our hands dirty in the political and social wars fought out in endless words and tribal signals on our smartphones, TVs, and radios.
For most of history, everything that mattered was matter – physical objects situated in real space.

We shaped and moved real objects in real places for most of human history.
Work was hands-on: reshaping and moving things from one place to another — forging in a blacksmith, threshing in a field, transporting down the Silk Road.
Objectives were for real objects and spaces like gold and land.
Tribes formed around campfires, towns, and keeps.
As invisible forces like laws and creeds grew more powerful than atoms, the old world grounded them within objects and places. Powerful ideas were embodied in and understood through symbolic objects, architectural wonders, and performed rituals.
Since we saw anything that mattered in the same way, we navigated them together without needing to think much about them — let alone argue about them.
The objects and spaces that mattered supremely throughout human history faded in an enlightened world.
Now, we’re governed almost entirely by shapeless, placeless abstractions: laws, memes, math, norms, creeds, and code.
But, our brains still fundamentally understand things spatially.
Our ancestors saw this instinctively, but modern minds want to see the research before accepting a claim like that. We think the coded notations of science and technology have supplanted more primitive, pre-literate visual means of understanding.
Nowadays, visual, spatial expressions are left to entertainment and art; give us the propositions, creeds, data, and docs for everything that governs our lives and work, please.
But in reality, we respond to what we see and feel far more than what we conceptualize. So it’s challenging to navigate the constructs in our own minds, let alone in step with other minds.
It’s no wonder we’re drowning in information and memes while growing ever more confused and conflicted.

How do these productivity practices relate?
Everyone has their preferred turn-by-turn directions that partially overlap but don’t match. And no one has a map.

When and where do we use these business tools?
We have lots of pieces and rules but no game board.

What’s the real picture of reality (if there even is one)?
We’re in a puzzle club attempting to fit millions of pieces together without a box-top picture. So each dissectologist guesses the picture from their set of pieces and quarrels about which is real (or whether there’s a picture at all).
I like to say that the Chaos Map isn’t a “theory of everything.” It’s a “map of everything” — and I’m only partly joking:

1) Everything moves within Order (known patterns) and Chaos (the unknown).
2) There’s an interplay between two mirror worlds of Order & Chaos: Relational (felt experience) & Conceptual (abstract).
I suspect that the Chaos Map is a primitive example of more robust mental maps that have yet to be developed.
Even so, as I’ve developed it one essay at a time with a small group of conversation partners, it’s become increasingly useful.
If you’re interested in mental maps, I’d love to have you along as we explore questions like:
- Can we have more enjoyable and productive conversations with a shared visualization of which space we’re talking from?
- How would our work improve if we had a visual map to plot every aspect of bringing ideas to reality? (Further, what if we could then layer on where people are working in real-time or historically — like a Marauder’s Map for collaborating on ideas?)
- Can we plot all the personality models for understanding each together in one map? Explore the Personality Maps series.
For a complete guide to how the Chaos Map maps ideas, see:
I’d enjoy hearing from you. If you have a suggestion, interesting application, or critique of the Chaos Map, send me an email, or book a live conversation.

