How successfully have you used facts and reason to change someone’s worldview? Playing “Abstract” or “Prove” bounces right off norms, traditions, and social hierarchies — a reality check the cultural responses to the COVID-19 pandemic dramatically highlighted. Our conceptual order integrally supports our relational order in dialogue (and v.v.), but each utterly fails as a substitute. (For more on what actually alters the current relational order of things, see Welcome to Cultureland.)