PERSECUTE: The dark side of PLACE. Our position in the social hierarchies we move in is so important that everyone has a tendency to use emotional violence to PERSECUTE others who might threaten our position. Gossip, de-platforming, mobbing, bullying, and slandering are shame-inducing means of keeping others in their PLACE while securing our position. These social weapons are often quite effective but create a retaliation cycle that escalates into a destructive social war that no one ultimately wins.