---
contentType: annotation
title: Why personality types don't work — note 5
annotationTarget: /essays/why-personality-types-dont-work#footnote-anchor-5
newsletterUrl: https://chaosmap.substack.com/p/why-personality-types-dont-work#footnote-5
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image: /images/chaos-map-share.jpg
---

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[@layout]: ../../../layouts/reference.layout.md
[@page]: ../../../design/page.components.md

Chapter One in Marshall McLuhan’s groundbreaking book: *Understanding Media*. Also, a quote that’s used almost as often as it’s misunderstood.

[Return to passage](/essays/why-personality-types-dont-work/index.md#footnote-anchor-5)