---
contentType: annotation
title: Welcome to Normland — note 2
annotationTarget: /essays/welcome-to-normland#footnote-anchor-2
newsletterUrl: https://chaosmap.substack.com/p/welcome-to-normland#footnote-2
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image: /images/chaos-map-share.jpg
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[@layout]: ../../../layouts/reference.layout.md
[@page]: ../../../design/page.components.md

You can’t fake a REMEMBER play — it’ll only land if it genuinely sparks common feelings among the group. Tacked-on corporate values statements and other forced attempts to form norms will awkwardly fail if inauthentic. Normland plays are more like playing music together than code—more art than science.

[Return to passage](/essays/welcome-to-normland/index.md#footnote-anchor-2)